5 Auto Glass Repair Marketing Tips to Book More Jobs Fast

Auto glass repair shops face a common problem — standing out in a crowded market. 

You might offer the best service in town. But if no one knows about it, you’re missing out on paying customers.  

Source: The Business Research Company

Here are five auto glass repair marketing strategies that actually work.

If slow days are wearing you down, these tips will turn things around.

#1 — Get your Google Business Profile sorted so you show up first

When someone searches for “windshield repair near me,” they won’t scroll forever. If your shop’s not up top, you’re missing jobs.

Source: Expert Beacon

A complete and optimised Google Business Profile helps customers find you on Google Maps and search results. This means customers can call, visit, or book an appointment in just a few clicks.

A complete and optimised GBP makes you look legit. It shows real reviews, clear contact info, and actual photos of your shop. It also tells people you’re a real business, not just some random name online.

Here’s how to get it right:

• Make sure your business name, address, phone (NAP), hours, and services are spot on everywhere. If Google sees mismatched info, your rankings take a hit.
• Post before-and-after repair shots, happy customers, and photos of your shop or service in action. A blank profile looks unprofessional and untrustworthy.
• Ask every happy customer for a review. The more details, the better. If they mention “fast windshield replacement” or “affordable chip repair,” it helps you rank higher.
• Use Google Posts to share deals, seasonal offers, and updates. It keeps your business looking active and trusted.

A complete profile means more visibility — and more jobs rolling in.

#2 — Run Google ads that bring in real jobs, not just clicks  

Paid ads work fast when set up the right way. They put your business in front of people already looking for auto glass repair. 

Google Ads can increase leads and customers because they target locals who need a fix now.

Here’s how to use Google Ads to attract more customers:

• Use local keywords like “auto glass repair in [your city]” so your ads reach people nearby.
• Add call assets so customers can ring you straight away. If they have to search for your number, they’ll call someone else.
• Run remarketing ads to follow up with visitors who didn’t book. Most just need a nudge to lock it in.
• Track conversions. If an ad isn’t bringing in calls or bookings, tweak it. Don’t burn cash on clicks that don’t turn into jobs.

Remember, ads aren’t set-and-forget. Watch your results, tweak your targeting, and keep improving them until the leads roll in.

#3 — Use reviews reviews as trust signals

Most people check reviews before booking. If yours are bad — or worse, missing — you’re losing jobs. 

A lot of good reviews make your shop look trustworthy and help customers feel sure about choosing you instead of someone else.

Source: Luisa Zhou

People believe other customers more than they believe ads. A shop with plenty of good reviews looks reliable. A shop with few or no reviews makes people think twice. 

Even if you’re great at what you do, no reviews can make people hesitate.

Good reviews also help with Google rankings.  Shops with more positive reviews are easier to find in search results. That means more people see your business, click on it, and call you.

Make reviews work for you and get it sorted with these steps:

• Ask happy customers for a review right after the job. A little nudge helps.
• Reply to every review. Thank the good ones properly, and stay cool for the complaints. How you handle it matters more than the bad review.
• Show off your best reviews everywhere. When people see real feedback, they’re more likely to call you instead of the next bloke.

#4 — Stay active on social media so customers don’t forget you

People spend hours scrolling through Facebook, Instagram, and even TikTok. If your shop isn’t posting, you’re missing out on free exposure. 

It’s also a cheap marketing tool. Unlike paid ads, social media lets you reach potential customers for free. 

Posting updates, answering questions, and engaging with your community brings in leads at no extra cost.

But posting isn’t enough — you need engagement. The more people like, comment, and share your posts, the more Facebook and Instagram will show them to others. 

That means more visibility, more potential customers, and more leads.

Here’s how to get better engagement on socials:

• Post often — go for 3 to 4 times a week to stay on people’s radar
• Reply fast – people expect quick answers, so don’t leave them waiting
• Use local hashtags – try #AutoGlassRepair + your city name to reach nearby customers
• Run giveaways – for example, a free chip repair can get people talking.

#5 — Create videos to build trust and get more bookings

Most people don’t know when to repair or replace a windshield. And, if they don’t understand why it matters, they won’t call.

Short, helpful videos show you know your stuff and make them more likely to choose you.

Videos also perform better on social media than regular posts. Most people would rather watch a quick video than read a long post. 

A 30-second clip showing a windshield crack getting repaired is easier to understand than a written explanation.

Here’s how to make better videos

• Keep it short – stick to around 30 to 60 seconds
• Use clear visuals – show close-ups of cracks, tools, and repairs
• Speak simply – avoid jargon and give clear and easy-to-follow info.
• Post everywhere – Facebook, Instagram, YouTube Shorts, and TikTok all work

Make auto glass repair marketing work for you

Running a shop is a lot of work, and marketing often gets pushed aside. But without a steady flow of customers, even the best auto glass repair shops struggle to stay busy.

Using the auto glass repair marketing tips in this blog can help you get more leads, more bookings, and steady business without wasting time on things that don’t work. 

Small changes — like updating your Google Business Profile, posting on social media, or running targeted ads — can make a big difference in how many customers find and choose your shop.

And if marketing isn’t your thing, remember you don’t have to do it alone. You’d be able to find a mechanic marketing agency that specialises in helping auto repair shops grow, focusing on results — not just clicks and likes. 

Whether you do it yourself or get expert help, the important thing is to start now so your shop stays busy year-round.