Introduction
Core Diesel Maintenance was already the go-to diesel tuning shop in Maryborough, but their online presence didn’t reflect their industry leadership. They needed to better communicate their niche, drive high-intent traffic, and grow leads without waste.
That’s where Mechanic Marketing came in, ready to build a digital engine that matched the strength of Core Diesel’s workshop.
Challenges
- Generic search presence not reflecting their specialisation in 4×4, tuning, or American trucks
- Scattered Google Ads structure, missing out on high-intent queries
- Little Facebook engagement beyond basic posts
- No clear attribution of leads or ROI visibility
Objectives
- Rank for diesel and 4×4-specific keywords across key regions
- Attract leads for services like dyno tuning, ECU remapping, suspension upgrades
- Rebuild trust and drive traffic via paid social
- Deliver crystal-clear reporting on what’s working—and why
Strategy
Mechanic Marketing developed a layered strategy focused on intent, authority and visual trust-building.
SEO: Precision Topics & Authority Mapping
The team constructed a Topical Authority Map, identifying high-opportunity keywords across diesel, 4×4, and American vehicle categories.
- Created landing pages for specific services like dyno tuning, ECU remapping, and 4×4 suspension upgrades
- Targeted keyword clusters like “diesel tuning near me”, “Isuzu Hervey Bay service”, and “truck shaker testing”
- These pages climbed rapidly in performance—/diesel-dyno-tuning/ alone saw a 1,743% increase in traffic with a 61.6% engagement rate
SEO drove over 16,000 impressions and 500+ organic clicks, while high-performing content like “american trucks repair” and “4×4 repairs” cemented topical authority.
Google Ads: Service-Based Campaigns, Tuned to Convert
We overhauled Core Diesel’s ads, replacing vague “mechanic near me” language with specific, high-converting campaigns:
- Structured ads around core services: Dyno tuning, diesel repairs, ECU remaps, 4×4 upgrades, and American trucks
- Developed individual ad groups so spend could be redirected in real-time based on seasonal demand or workshop priorities
- Drove 362 tracked conversions, with an impressive 24% conversion rate and a CPA of just $17.32
Core’s campaigns achieved a 4.45x ROAS, with high-value services like dyno tuning and ECU remaps performing strongest.
Facebook Ads: Trust, Offers, and Shareable Builds
Facebook and Instagram campaigns focused on trust and conversion psychology:
- Retargeting creatives offered trigger-pulling messages—limited-time discounts, testimonial callouts, and service add-ons
- Ran “Meet Your Mechanic” ads, bringing the faces behind the wrenches into the spotlight
- Highlighted visually appealing transformations of American trucks, using before-and-after imagery that naturally drove shares and interest
These efforts not only expanded reach but kept Core Diesel top of mind for potential customers circling the decision.
Reporting & Attribution
Mechanic Marketing provided a live dashboard that tracked:
- Source-level conversion data (organic, paid, referral, social)
- Performance per campaign, keyword, and ad group
- High-performing pages by engagement and lead generation
This enabled the Core Diesel team to focus on what worked, fine-tune the strategy, and scale smart.
Results
- 362 tracked conversions, across calls, forms, and chats
- Over 37,000 organic search impressions, with an average Google position of 11.2
- +1,508 Google Ads clicks at a $4.16 average CPC
- Facebook and landing page engagement spikes driven by /diesel-dyno-tuning/ and /american-trucks-repair/ content
The business saw record lead volume, with Google Ads, SEO, and Facebook all pulling their weight in the pipeline.
Conclusion
Core Diesel’s digital presence now mirrors its workshop: high-performance, precision-built, and built to scale. With Mechanic Marketing’s SEO structure, service-focused ads, and visual social content, they’ve engineered a marketing system as bulletproof as their builds.
More leads. More upgrades. More momentum. Month after month.
