Owning a tyre shop isn’t just about having the best selection or the lowest prices. If people can’t find you online, they’re not walking through your doors.
Most people search Google before deciding where to buy tyres or get a repair. If your shop isn’t ranking high in search results, you’re handing business to your competitors.
That’s where SEO for tyre shops comes in.
This guide walks you through seven proven ways to improve your rankings and attract more local customers—without spending money on ads. Let’s get into it.
1. Use schema markup to stand out in search results
Ever notice how some businesses show up in Google with extra details—like star ratings, prices, or FAQs—while others just have a boring text link?
That’s schema markup at work. It helps Google understand your site better and makes your listing more eye-catching.
How to add schema to your tyre shop’s website:
- Local business schema: This tells Google your shop’s name, address, phone number, and hours so customers can find you faster.
- Product schema is useful if you sell tyres online. It shows tyre brands, sizes, and prices right in search results.
- FAQ schema – Helps Google pull answers to common questions, like “How long do tyres last?”
Quick steps to set it up:
- Use Google’s Structured Data Markup Helper to generate the correct code.
- Add it to your website (or use a plugin like Schema Pro if you’re on WordPress).
- Test it with Google’s Rich Results Test to make sure everything works.
It’s a minor tweak, but it can make your shop stand out, increase clicks, and get more customers through your door.
2. Optimise for voice search (people ask questions differently on mobile & smart devices)
Source: LN Webworks
More people are using voice search to find businesses, especially on their phones and smart assistants like Siri or Google Assistant. Instead of typing “best tyre shop near me,” they ask, “Where’s the best place to buy tyres nearby?” Your website needs to match how real people talk.
How to optimise for voice search:
- Use natural, question-based phrases – Instead of just “tyre installation,” include “Where can I get my tyres installed?” in your content.
- Add an FAQ section – Google often pulls voice search answers from structured FAQ sections. Answer questions directly, like “What’s the best all-season tyre?”
- Target ‘near me’ searches – Make sure your Google Business Profile includes your city, neighborhood, and landmarks so Google knows where you are.
Voice searches are conversational, so your content should be too. The easier it is for Google to match your site to a spoken question, the better your chances of ranking.
3. Use the right keywords so people searching can find you easily
People aren’t searching for “premium rubber traction providers.” They’re looking for “cheap tyres in [city]” or “best all-season tyres near me.” To rank higher, use the exact words your customers do.
Research real search terms with Google Keyword Planner or Ubersuggest. Focus on phrases like “[brand name] tyre installation” or “flat tyre repair near me.”
Add these naturally to your titles, headers, and service descriptions, but don’t overdo it, Google penalises keyword stuffing.
Location-based keywords also matter. If someone searches for “tyre shop in [your city],” you want to be the top result. Mention your city and nearby areas naturally throughout your site for better rankings.
4. Fix slow loading speeds because it affects rankings & keeps visitors from leaving
A slow website drives customers away. If your site takes too long to load, people will leave and go to a competitor.
- Check your speed – Use free tools like Google’s PageSpeed Insights to test performance. If your site is slow, fix it before losing customers.
- Optimise images – Large, uncompressed images slow down your site. Use tools like TinyPNG to reduce file size without losing quality.
- Cut unnecessary plugins – If you use WordPress, remove plugins you don’t need. Some only slow your site down without adding value.
- Enable caching – Caching stores website data so repeat visitors don’t have to reload everything, making your site load faster.
A fast website keeps visitors engaged, improves your rankings, and helps turn more clicks into customers.
5. Build local backlinks so other websites point traffic toward yours
Source: SERPSTAT
Backlinks help Google see your business as legit, and the more quality links you have, the better your rankings.
One easy way to get them is to reach out to local blogs, auto bloggers, or news sites and offer expert tips on tyre maintenance in exchange for a mention.
Sponsoring community events is another smart move since many event websites list their sponsors with links.
Also, don’t forget about business directories like True Local, Yellow Pages Australia, and Hotfrog; getting listed there builds trust and helps you rank higher in search results.
6. List yourself everywhere relevant so directories increase visibility & credibility
Your business should be listed on every major directory where people search for services, but consistency is key. Make sure your name, address, and phone number are identical across all listings.
Even slight differences like “Street” instead of “St.” can confuse search engines and hurt your rankings.
In addition to general directories, add your shop to industry-specific platforms where people look for auto services. The more places your business appears, the stronger your online presence.
Outdated information can cost you customers, so regularly check and update your listings to keep everything accurate.
Google also favors websites that stay active. If your site has not been updated in years, your rankings may have dropped.
7. Write blog posts answering common questions
Keeping your website updated with fresh SEO content helps attract customers and improve your search rankings.
Regular updates show Google that your site is active and relevant, which can boost your visibility in search results.
- Write helpful articles. Topics like “How often should I replace my car’s tyres?” will attract potential customers who are looking for answers. Useful content builds trust and keeps visitors on your site longer.
- Refresh old content—Updating existing pages shows Google that your site is still relevant, which can help maintain or improve rankings.
- Share industry tips or news – Posting seasonal tyre guides, maintenance tips, or updates on new products keeps your audience engaged and signals to Google that your site is active.
SEO for Tyre Shops: Get Found or Forgotten
If your tyre shop doesn’t appear in search results, you’re losing business to competitors who are easier to find.
The solution is simple; optimise your site, use the right keywords, speed up your pages, and keep your content fresh.
List your business in directories, build local backlinks, and ensure that your website answers your customers’ questions.
Do this consistently, and you’ll rank higher, attract more customers, and keep your shop busy while others wonder where everyone went.