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Mechanic Marketing Privacy Policy

Updated: October 18, 2024

Mechanic Marketing Pty Ltd (“us”, “we”, or “our”) operates the https://mechanicmarketing.co website (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of personal and business data when you use our Service and the choices you have associated with that data.

We use your data to improve and provide our Service. When you use the Service, you agree that we collect and use your information in accordance with this policy.

Unless otherwise defined in this Privacy Policy, the terms used have the same meanings as in our Service Agreement, accessible at https://mechanicmarketing.co/service-agreement.

Definitions

  • Service: The https://mechanicmarketing.co website operated by Mechanic Marketing Pty Ltd (located at 29 Williams Road, Windsor, VIC, 3181, Australia).
  • Personal Data: Personal information about an identifiable person or group.
  • Business Data: Information related to your mechanic workshop or auto shop operations, including but not limited to booking information, customer interactions, and business performance metrics.
  • Usage Data: Information collected automatically through the use of cookies or server logs, such as the time people spend on our website.
  • Cookies: Small files with text and numbers stored on your computer or mobile device.
  • Data Controller: The person or entity that determines the purposes and means of processing personal data. For this Privacy Policy, we are the Data Controller of your Personal Data and Business Data.
  • Data Processors: Third parties who process your data on behalf of the Data Controller.
  • Data Subject (or User): Any living individual using our Service and the subject of Personal Data.
  • Client: Mechanic workshops, auto shops, and other businesses that use our marketing services.

Information Collection and Use

We collect information about you and your business to provide a better service tailored to the needs of mechanic workshops and auto shops. Here is some of the information we collect:

Types of Data Collected

Personal Data

When using our Service, we may ask you to provide certain personal information, which may include:

  • Email address
  • First name and last name
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

We may use your data to contact you with newsletters, marketing materials, and other information that may interest you. The easiest way to opt out is by following the unsubscribe link at the bottom of any email we send.

Business Data

We collect data related to your mechanic workshop or auto shop to help you gain more bookings and leads. This may include:

  • Business name and address
  • Business contact information
  • Booking schedules and appointment details
  • Customer interaction records
  • Service history and job details
  • Performance metrics and analytics

This data helps us tailor our marketing strategies to effectively promote your business and attract more customers.

Customer Data

In addition to your business data, we may collect information about your customers to enhance your marketing efforts. This may include:

  • Customer names
  • Contact information (email, phone number)
  • Service preferences and history
  • Booking and appointment details
  • Feedback and reviews

We use this data to generate leads, manage bookings, and improve customer engagement for your workshop or auto shop.

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Location Data

We may use and store information about your location if you permit us (“Location Data”). We use this data to provide our Service’s features and improve and customise our Service.

You can enable or disable location services through your device settings when you use our Service at any time.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are tiny text files that allow your computer to remember small things about your visit. They’re stored on your device and are sent to the website you visit from the browser. Cookies can sometimes collect analytics and other data about how you browse our website. This data is anonymised when it’s stored on our servers or on a third-party distributor.

We also use tracking technologies like beacons, NFC tags, and scripts to collect and track information. This helps us improve our service while analysing it closely.

You can configure your browser to refuse cookies or notify you when they are being sent. However, if you do not accept cookies, you may be limited in what sections of our site you can use.

Examples of Cookies we use:

  • Session Cookies: Operate our Service.
  • Preference Cookies: Remember your preferences and various settings.
  • Security Cookies: Used for security purposes.

Use of Data

Mechanic Marketing Pty Ltd uses the collected data for various purposes:

  • To provide and maintain our Service.
  • To provide customer support.
  • To notify you about changes to our Service.
  • To allow you to participate in interactive features of our Service when you choose to do so.
  • To gather analysis or valuable information so that we can improve our Service.
  • To monitor the usage of our Service.
  • To detect, prevent, and address technical issues.
  • To provide you with news, special offers, and general information about other goods, services, and events that we offer, similar to those you have already purchased or enquired about, unless you have opted not to receive such information.
  • To manage and optimise marketing campaigns specifically designed for mechanic workshops and auto shops.
  • To analyse customer and business data to generate leads and increase bookings for your workshop.

Legal Basis for Processing Personal Data

Under the General Data Protection Regulation (GDPR)

If you are in the European Economic Area (EEA), Mechanic Marketing Pty Ltd’s legal basis for processing your personal data depends on the type of data we collect and how we use it.

Mechanic Marketing Pty Ltd may process your Personal Data because:

  • We need to perform a contract with you.
  • You have permitted us to do so.
  • The processing is in our legitimate interests, and your rights do not override it.
  • To comply with the law.

Retention of Data

Mechanic Marketing Pty Ltd will retain your Data only for as long as necessary for the purposes set out in this Privacy Policy. We will retain and use your Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis. Usage Data is generally retained for a shorter period, except when used to strengthen the security or improve the functionality of our Service, or when we are legally obligated to retain it for extended periods.

Transfer of Data

Your information may be transferred to and maintained on computers outside your state, province, or country where data protection laws may differ.

If you are located outside Australia and choose to provide us with your personal data, please note that we transfer the data, including Personal Data and Business Data, to our offices in Australia and process it there.

Your consent to this Privacy Policy, followed by your submission of such information, represents your agreement to that transfer.

Mechanic Marketing Pty Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organisation or country unless there are adequate controls in place, including the security of your data and other personal information.

Disclosure of Data

Business Transactions

If Mechanic Marketing Pty Ltd is involved in a merger, acquisition, or asset sale, your Personal Data and Business Data may be transferred. We will provide notice before your Data is transferred and becomes subject to a different Privacy Policy.

Legal Requirements

Mechanic Marketing Pty Ltd may disclose your Personal Data and Business Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation.
  • To protect and defend the rights or property of Mechanic Marketing Pty Ltd.
  • To prevent or investigate possible wrongdoing in connection with the Service.
  • To protect the personal safety of users of the Service or the public.
  • To protect against legal liability.

Security of Data

Internet security is important to us, but no form of transmission or storage is 100% secure. We take all necessary measures to protect your Personal Data and Business Data, but we cannot guarantee its absolute safety.

“Do Not Track” Signals

We do not support Do Not Track (“DNT”). DNT is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting your web browser’s Preferences or Settings page.

Your Data Protection Rights

Under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Mechanic Marketing Pty Ltd aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data and Business Data.

If you wish to be informed about the Personal Data and Business Data we hold about you and if you want it removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access: You can access the information we hold about you.
  • The right to rectification: You have the right to have your information rectified if it is inaccurate or incomplete.
  • The right to object: You have the right to object to our processing of your Personal Data and Business Data.
  • The right to restriction: You have the right to request that we restrict the processing of your personal information.
  • The right to data portability: You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
  • The right to withdraw consent: You have the right to withdraw your consent at any time where Mechanic Marketing Pty Ltd relies on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data and Business Data. Don’t hesitate to contact your local data protection authority in the EEA for more information.

Service Providers

We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services, or assist us in analysing how our Service is used.

These third parties have access to your Personal Data and Business Data only to perform these tasks on our behalf. They are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyse the use of our Service.

  • Google Analytics: A web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its advertising network. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.
    For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

Behavioural Remarketing

We and our third-party vendors use cookies to advertise on other websites based on visits to our site. This helps us deliver a better online experience and provide more appropriate ads based on your interests.

For more information on AdRoll’s privacy practices, visit the AdRoll Privacy Policy.

Links to Other Sites

Our Service may contain links to other sites not operated by us. If you click on a third-party link, you will be directed to that third party’s site. Please review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children’s Privacy

Our Service does not address anyone under 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under 18.

If you are a parent or guardian and know that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will inform you via email and a prominent notice on our Service before the change becomes effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us: